This hello Kids Unicorn Sparkle Fluoride Toothpaste actually encourages kids to brush their teeth! Each tube of sparkly toothpaste is formulated with high-quality sweeteners like xylitol and stevia plus the natural flavor of bubble gum. All that unicorn magic works brilliantly to encourage children ages two and up to develop good hygiene habits. This mint-free toothpaste also helps prevent cavities, strengthen enamel, and brush away plaque for brighter teeth.

Is this vegan, gluten-free kid’s toothpaste also cruelty-free?

Yes, that’s right. This hello Kids Unicorn Sparkle Fluoride Toothpaste is PETA recognized and Leaping Bunny–certified. In fact, products from the hello brand are never tested on animals, real or imaginary. Each oral care product is SLS-free, sulfate-free, paraben-free, and triclosan-free, formulated without artificial sweeteners, flavors, or dyes.

Grove carries a wide selection of oral-care products, making it easy to stock up on supplies for the entire family.

Kids will find a magical surprise inside!

Just to sweeten the deal, hello Kids Unicorn Sparkle Fluoride Toothpaste comes with a fun surprise inside. Help your little one open up the packaging to color in their own unicorn.

Curious about other flavors? Try Kids Grape Fluoride Toothpaste and Kids Wild Strawberry Fluoride Toothpaste.

Let’s close the loop on packaging to ensure it doesn’t end up in landfills or oceans

Let’s close the loop on packaging to ensure it doesn’t end up in landfills or oceans. TerraCycle® and hello have partnered to create a national recycling program for typically hard-to-recycle waste streams. Reduce your impact on our planet - participation is simple and free.

Mouthwash bottles and caps, toothbrushes, deodorant containers and caps, soap packaging, floss containers, and toothpaste tubes and caps can be recycled through TerraCycle®.

How to Start:

1. Create a Terracycle account. This is mandatory for participation and allows you to track your recycling and impact.
2. Collect your empties - no need to even rinse them out - and put them in an eco-friendly envelope, box or other container. Reuse packaging you already have for mailing.
3. Request and print your label from Terracycle.com
4. Ship!

You can find more information here.